Rusty Chen
Marketing Director
Mr. Rusty Chen serves as the firm's Marketing Director leading the development, implementation, and management of a comprehensive marketing strategy to support client acquisition, engagement, and retention.
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Rusty is a seasoned marketing leader and creative technologist with over a decade of experience crafting innovative digital solutions for global brands, institutions, and startups. His multifaceted expertise spans UX/UI design, interactive campaigns, and digital product development, making him a valuable asset to our law firm's leadership team as Marketing Director.
Rusty's portfolio includes high-impact work for renowned clients such as Mercedes-Benz, Johnnie Walker, HBO, McDonald’s, and Cornell University. His roles have encompassed digital strategy, creative direction, and technology integration, with notable projects like the Mercedes-Benz New York Auto Show and the Johnson Cornell digital experience.
Beyond his professional practice, Rusty is also an educator, mentoring the next generation of digital creatives at Fashion Institute of Technology. His commitment to both innovation and education reflects a deep understanding of how design, technology, and storytelling converge to drive engagement.
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Rusty also serves as the Marketing Director position at aiLegal, a document automation software company founded by the firm's Managing Partner, Lucy Lu.
Education
Rochester Institute of Technology, M.F.A
